Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of e-commerce companies are turning to server-side monitoring as a method to boost their information collection procedures. While it calls for more technical knowledge than regular GTM and may introduce extra expenses, it can result in higher precision and even more trusted information
Pixel monitoring uses a piece of code to register conversions on your web site. It's very easy to establish and less prone to ad blockers.
1. Much more precise information
The typical method of tracking conversions on a website, utilizing pixels, is having problem with altering internet browser personal privacy plans. This means that the data being sent to Google Ads, Facebook Business Manager and other platforms is less precise than it must be.
Server-side monitoring is an extra safe and secure alternative that aids to bypass these constraints, as it's loaded from your own domain and treated as first-party code, meaning it's less likely to be affected by ad blockers or other safety and security steps. This supplies a lot more precise information and a much more total photo of individual journeys across channels.
Furthermore, this kind of tracking enables companies to track conversions outside of the site, such as telephone call and in-store check outs, which can be tough for pixel-based monitoring. This versatility provides marketing professionals a lot more possession over the data they send, and makes it simpler to adhere to various data laws. It's additionally a whole lot much less prone to scams, as it's harder for deceptive actors to manipulate the system by altering the postback link.
2. Much better control over information.
Server-side monitoring enables companies to collect and enrich information prior to sending it to third-party analytics/advertising systems. This enhances data completeness and precision, which can aid marketing professionals make even more educated marketing decisions.
Typical pixel monitoring counts on JavaScript tracking codes that are put in site visitors' browsers. These tracking codes are usually obstructed by ad blockers, which can result in data collection disturbances and unreliable results. Server-side tracking makes it possible for organizations to bypass these restrictions and offer accurate, regular information that is less susceptible to disturbance.
This kind of tracking also permits services to track conversions that take place outside of the website, like telephone call and in-store purchases. This is necessary given that new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a key reason that S2S is much more dependable for organizations looking for to adapt to these adjustments.
3. Much less prone to fraudulence
Server-side tracking enables organizations to control data hauls before it gets to 3rd party endpoints, improving protection and privacy. This is especially crucial as different internet browsers and systems increasingly transform exactly how they handle cookies. As an example, in iOS 14, Safari will just provide first-party cookie information and will not allow pixel-based monitoring. Using server-side monitoring, you can bypass these limitations and remain to track conversions that occurred beyond your web site.
In addition, server-side monitoring enables you to record user information directly by yourself servers. This removes reliance on 3rd parties, which can be susceptible to violations and privacy offenses.
A server-side tracking system is a collection of guidelines that tells your internet site's server what occasions to tape-record. This information is then sent out to analytics tools like Google Analytics and Facebook Service. It's also utilized to trigger event-based advertisements, such as retargeting. On the other hand, pixel tracking is a different technique that makes use of a small item of code on your webpage to accumulate data from individuals.
4. Less complicated to execute
Server-side monitoring is a data collection procedure that happens on the web site's own server, bypassing internet browser restrictions. This means that data accumulated by the website/app is first sent to the web server where marketing ROI tracking it's refined and after that sent to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this approach is that it minimizes the scope of data monitoring and gives organizations extra control over transmission, making it typically a lot more dependable. Consequently, it's much less prone to data obstacles caused by things like a busted connection or an active advertisement blocker being mounted.
With OWOX BI's Server-Side Tracking, your service can accumulate real-time conversion data similarly that you would with pixels or a cookie, however this is after that passed straight to your marketing and advertising tools on the web server. This allows you to have more exact data and assists make certain compliance with privacy laws such as GDPR. Moreover, it also prevents the monitoring limitations imposed by web browsers and advertisement blockers.